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Steve Maxwell

Steve Maxwell is Co-Editor of The Outer Line – “The External Perspective on Pro Cycling” and a part-owner of Pocket Outdoor Media, the parent company of VeloNews. He is a business consultant and transactional advisor based in Boulder, Colorado.

Surviving In the Cycling Media Business

June 17, 2019 Steve Maxwell Uncategorized

Three years ago, Felix Magowan and I wrote a commentary about on-going consolidation trends in the broader bicycle industry. When growth is slow and too many companies are competing to provide similar services, that’s what naturally happens – down-sizing on the supply side of the market and consolidation amongst the remaining[…]

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